Tuesday, August 22, 2006

Coffee makes us say ‘yes’

If you want to bring someone around to your way of thinking you should make sure they’ve got a cup of coffee in their hand, according to research showing that caffeine makes us more open to persuasion.

The Australian researchers say a caffeine hit improves our ability to process information and increases the extent to which we listen to and take on board a persuasive message.

Full Story: Australian Broadcasting Company.

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