Espresso Counter-Cultures

Ritual is part of the new school of American coffee, the post Starbucks wave of shops that aim to distinguish themselves via an obsessive devotion to the perfectly pulled espresso shot. Visually this tends to manifest itself in the rosetta, or latte art, that the barista will cap off your milky drinks with. But the root identifier is probably behind the counter or in the office, where you’ll likely find a devout fan (or perhaps knowledgeable critic) of David Schomer of Seattle’s Espresso Vivace. Through books, videos, and extensive semi-scientific experimentation Schomer is the lead evangelist or perhaps religious leader of the next generation coffee house.

Full Story: Abstract Dynamics.